Winning Wages:
A Media Kit for Successful Living Wage Strategies
A joint project of Tides Foundation & SPIN Project
Designed as a "best
practices" resource, this new publication provides extensive information,
tips, how-to's, case studies, check lists, message language, media spin strategies
and much more. It contains just about everything you will need to mount an
effective media effort around living wage, except the actual headlines and
news coverage!
But it's also more
than that. Although focused on living wage strategies, this kit provides
a broader communications context. Living wage is but one front in the progressive
struggle for economic justice. Just about everything in this kit is transferable
to a variety of economic justice battles, from welfare to temp workers to
immigrant laborers.
http://www.spinproject.org/resources/winningwages.php3
Download Winning Wages (PDF format)
Funder Letter (416k)
Table of Contents (42k)
Section 1: Introduction (445k)
Section 2: Living Wage Big Picture (110k)
Section 3: Media Basics (125k)
Section 4: Framing and Messaging (6.8mb) <-- DOWNLOAD AND READ THIS SECTION FOR CLASS
Section 5: Nuts and Bolts of Getting the Message Out (4.8mb)
Section 6: Campaign Strategies (7.2mb)
Section 7: Future of Living Wage (2.9mb)
Resources (149k)
Contacts (38k)
You'll also find this brief piece from The Citizen's Handbook helpful:
Framing the News
The Citizens Handbook www.vcn.bc.ca/citizens-handbook
This article was adapted from Prime Time Activism: Media Strategies for Grassroots Organizing by Charlotte Ryan published by the South End Press.
A Study on Media Framing and Bias
The New York City Youth Media Study is a collaborative project between We INTERRUPT This Message, a national media
training and strategy center, and Youth Force, a youth–led South Bronx organizing group. We partnered to publish a youth–
conducted study of The New York Times by a group of South Bronx youth. (24 pages, Adobe pdf report).
For more information on this project and media awareness group, go to We Interrupt This Message www.interrupt.org
From the Mission Statement
WE INTERRUPT THIS MESSAGE is a national non-profit media strategy and training
center dedicated to building capacity in grassroots and public interest organizations
to conduct traditional media work as well as to reframe public debate and
interrupt media stereotypes.
INTERRUPT provides
media training, technical assistance, and strategic media consulting, endowing
advocates and activists with the power to inject new messages and ideas into
the media debate ö messages and ideas that reshape public debate, pave
the way for campaign victories, and lay the groundwork for larger victories
in the future. Interrupt also conducts collaborative media campaigns with
advocates and provides media services.
INTERRUPT was founded
on the belief that marginalized communities and their advocates need to be
able to *change* media coverage as well as *get* media coverage in order
to promote the well-being of their communities.