Pop-up ads are those little windows that literally "pop-up" on your computer screen, generally advertising some product or contest. Also known as Interstitials, transition ads, splash pages, and intermercial ads, Pop-up ads are seen by businesses as ways to "squeeze more revenue" out of each visitor to their site.⁽¹⁾ Pop-up ads are clearly a new wave of advertising that has accompanied the growth of E-Commerce. Not only can pop-up ads expose consumers to new products and opportunities, but they can capture e-mail addresses and phone numbers to add to their company's databases as well. Pop-up ads, like most other forms of advertising, display little regard for the actual needs and wants of the consumers; the goal of advertising is drive up the dollar per customer. DPC is a tool that companies use to measure how effective their sales tactics are. Generally, the more products a customer is exposed to, the more they will spend. And that is the goal of pop-up ads - to expose customers to more and more products.

How Pop-Up Ads Are Used

Cyberwavemedia.com boasts on their Website, that companies that utilize their pop-up ad software give their visitors practically no choice but to spend money on their site. "There are really only three actions a person can take when they first visit your Web site. They can make a purchase, they can sign up for your newsletter or mailing list, or they can leave. Pop-ups allow you to make money regardless of which action a visitor takes!"⁽²⁾ Companies like cyberwavemedia.com sell marketing techniques to companies seeking to trigger additional sales and boost revenue intake.

There are four types of Pop-Up ads, entrance pop-ups, pop-up unders, cookie pop-ups and exit pop-ups. The difference lies in when they appear on your screen. Entrance ads are used to entice visitors to remain at a site, while exit ads are used to lure a consumer into either buying something else, or something at all, if they had left the site without success. Under ads pop up and stay hidden beneath the primary window and cookie ads appear only once to avoid continually bombarding the customer.⁽³⁾ Exit ads are often used to capture your e-mail address so that you will receive regular advertisements and newsletters. These newsletters often have their own advertisements attached to them as well as numerous "free" samples that will eventually cost the consumer. Companies often sell their consumer lists to other companies, making pop-up ads extremely profitable for those online companies willing to subject their customers to them. Therefore, Pop-Up advertising does not just have an economic cost for the consumers, but a privacy concern as well. As advertised by cyberwavemedia.com, pop-up ads are practically effortless to attach to a Website and will hopefully and likely increase revenue dramatically. But there is a cost to the use of pop-up advertising. And that cost is absorbed entirely by the consumer in the form time consumption and a potential breech of security.
 

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