B: Students are paid $300 for writing
an essay that goes against their
beliefs.
Incorrect.
If students are paid $300 for writing a counter-attitudenal
essay, they will probably not maintain attitude change. Students
paid $300 have sufficient justification for writing the essay, so there
is no dissonance. Recall the classic study by Festinger
and Carlsmith (1959) (see Myers pg. 153), where subjects were given dull
tasks to perform for an hour and then given either $1 (which is now about
$5) or $20 (which is now about $100) to lie to the next subjects (who were
waiting to participate in the experiment) and say the experiment was interesting.
When participants in the $20 condition were asked how much they liked the
experiment, they liked it far less than the subjects who were given $1.
The reason the participants given $20 did not like the experiment very
much is that they had sufficient justification ($20) to lie, and say the
experiment was interesting, while those paid $1 to lie were given insufficient
external justification to lie (only $1), thus they created an internal
justification for their lie (e.g. I liked the experiment). In question
9, the students who were paid $300, have sufficient justification to write
an essay that goes against their beliefs. If the students were given
$1, or a candy bar, or something else very small, they would probably maintain
attitude change, because they would search for an internal reason for their
counter-attitudenal behavior (e.g. I believe what I wrote).