C: A college student goes through severe initiation to
get into a
sorority.
Correct.
The principle involved in this answer is called justification
of effort, and was originally demonstrated in a study by Aronson &
Mills (1959). In this 1959 study, two groups were asked to participate
in a sex discussion. One group received a severe initiation and the
other received a mild initiation. The actual discussion turned out
to be very boring. Subjects receiving the severe initiation liked
the discussion far better than those subjects who received the mild initiation.
The reason hypothesized for this result is the subjects receiving were
motivated (by dissonance) to justify their severe initiation, by enjoying
the boring discussion, while those who received the mild initiation did
not have to justify their effort, because their initiation did not require
much effort. In question 9 severe initiation will cause this student
to justify her effort, thus she will like the sorority a lot. She
will probably maintain this attitude change, because she will always be
forced to justify to herself why she put in so much effort in joining the
sorority.